My name is Steven Carpenter and I live in San Francisco, CA with my wife and two young children.  I am an entrepreneur with a passion for the consumer Internet and web services.  I have a keen interest in the creative process and in drawing lessons from various industries (sports, music, television and film) in order to make technology startups more successful.

I am currently the founder and CEO of Endorse.com and former Entrepreneur in Residence at Accel Partners, a leading venture capital firm whose investments include Facebook, Groupon, Diapers.com, and Etsy, to name a few.  Before that, I was the founder and CEO of Cake Financial, a consumer Internet website that helped mainstream individual investors manage their portfolios, which I sold to E*Trade.  Prior to Cake, I worked in digital music managing strategy and the day-to-day operations for Rhapsody, a leading music subscription product.  I was also the director of business development at financial services startup myCFO, founded by Jim Clark and backed by Kleiner Perkins, and online photo site, Snapfish.

I graduated cum laude with Highest Thesis Honors from Tufts University and received my MBA from Harvard Business School, where I wrote RealNetworks: Rhapsody.  I am the creator of the “TechCrunch Teardown” series and a frequent contributor to other business and technology blogs, and serve on the Advisory Boards of several startups.